Unit 2: What's Menthol Got to Do with It?
Featured Video / Intro to the Unit
Menthol is a Social Justice Issue!
- Explain how menthol works to increase the amount of nicotine used
- Learn about the history of how tobacco companies have targeted the African American community
- Discuss the political and social factors of the African-Americanization of menthol cigarette use
- Realize how menthol is a social justice issue
Lesson 2.1: Targeted Marketing
This type of activity pushes students to think outside the box and respond creatively.