PowerPoint: Targeting African Americans: The Menthol Plan


Educators should download the PowerPoint file which contains Teacher Talking Points for each slide. 


1. This activity provides a script that teachers can use to initiate discussions about the history of how menthol cigarettes have targeted African Americans, while discussing how this is a social justice issue. Embedded within the scripted discussion are various ads that could be shown to further make the points.


Materials Needed: Computer, Projector, "Targeting African Americans: The Menthol Plan" PowerPoint

Handout: None


This PowerPoint provides an overview of what students should know about the impact of menthol cigarettes on the African American community, including how tobacco companies target African Americans, marketing tactics being used, what we know about the properties of menthol. At the end of the PowerPoint are some debriefing activities that you can use with the students.


Branching Out

Whether you have more teaching time or want to dive into similar topics to form a lesson, here are just a few options of other Toolkit curriculum items that you can use with this PowerPoint.


Discussion Guide

Students have a conversation with a trusted adult about menthol and it's used by the tobacco industry to target the African American community.


Menthol Kahoot

Quiz students on the topic of menthol and how it's been used by the tobacco industry to target the African American community.


Menthol Unit

Teach more curriculum on this topic. Click on the title/heading above.