Activity: Big Tobacco & Our Communities


Educators should download the lesson plan and activity materials which contains speakers' notes.


1. To understand how the tobacco industry uses manipulative advertising, focusing on menthol, to target specific communities like the African American community.

2. To discuss which other communities are at risk and are already being targeted by tobacco companies.




This type of activity pushes students to think outside the box and respond creatively.

Activity Preview



Preview of Advertisement (slide 2) from Big Tobacco and Our Communities PowerPoint

Branching Out

Whether you have more teaching time or want to dive into similar topics to form a lesson, here are just a few options of other Toolkit curriculum items that you can use with this activity.


Tobacco Curriculum

Want to see all of the tobacco curriculum available? Click on the title/heading above.

YouTube Videos

Check out these relevant YouTube videos below, all related to this activity.