Stanford Medicine YouTube Guidelines
The official Stanford Medicine YouTube channel is a curated collection of contributions from School of Medicine departments, divisions, students, and the community. Content includes coverage of events, presentations, lectures, and associated stories about the people and work of Stanford Medicine.
The Stanford Medicine Office of Communication and Public Affairs (OCPA) oversees editorial decisions about videos. In general, only content that is likely to appeal to a broad, global audience will be posted on our channel.
For videos designed for a private or Stanford-only audience, or ones that are likely to appeal to a relatively small group of people – including ones an individual research project or clinical trial – we suggest the use of Mediaspace, the official Stanford Medicine video platform.
To compare the platforms, refer to the YouTube or Mediaspace section below.
All content must be:
- Affiliated with Stanford Medicine
- Unique and original — no copyrighted images, media or music
To submit your video to the Stanford Medicine channel:
- Add the Stanford Medicine bumpers at the beginning and end of your video
- Ensure individuals in your video understand the video may be posted on YouTube; any patients in your video must complete a Protected Health Information (PHI) consent form
- Create a folder in your Box account to co-locate related materials:
- The video
- Copies of signed PHI consent forms (if applicable)
- A document that includes the video title, short summary (150-300 words) of the video, and complete names and titles of primary speakers
- Include a thumbnail image for your video if you have one
- Send an email with a link to your Box folder to email@example.com
- The team will follow up with an approximate go-live date. Depending on the quality of the video, your summary, and volume of requests, it should be posted within seven business days
- Finally, we'll let you know when the video is live so you may promote it
Note: YouTube offers automatic captioning, but it is not always a high-quality transcription of the video. If you have a srt transcript file of the video, please include that when you submit your video files.
YouTube or Mediaspace?
What is it?
A powerful search engine with billions of subscribers and viewers around the world.
Stanford Medicine's designated media repository system for faculty and staff
- From a search engine, such as Google or YouTube, anyone can find and view your video, even if they do not subscribe to the Stanford Medicine channel
- YouTube may drive additional traffic to a video by including it in a list of suggested videos for viewers
- YouTube is integrated with major social media platforms, making it easy to share
- It's easy to embed YouTube videos on a page in Adobe Experience Manager (AEM) and on WordPress (our two primary website content management systems)
- Users can add their videos to their playlists
- YouTube is mobile-friendly, and there's a YouTube app
- Mediaspace offers options to create private, SUNet-protected videos and playlists
- Users can easily access analytics for their videos, including views and watch times
- It's easy to add closed captions for accessibility
- Users can use the AEM video list component to embed Mediaspace videos and create video galleries
Read the current list of additional features on the Digital Services Mediaspace page
- Users can’t publish a private or locked video on our YouTube channel
- Privacy settings on YouTube preclude us from tracking individual users
- The life expectancy or long-term traction of a video depends in part on users' activity around your video — think now about a strategy to promote it
- Once a video is on YouTube (free for public consumption), the owner can’t control who shares or comments on it
- The video is available 24/7, 365 days a year, to anyone around the world. To remove it, you must send an email to firstname.lastname@example.org
- To view a private video on Mediaspace, a viewer must have a SUNet ID
- The video is available 24/7, but you can log into Mediaspace to edit or remove the video at any time
Examples of Content
- Featured speakers at conferences or special events
- Lectures and panel discussions
- Select Stanford Medicine news stories
- Community events
- Talks or lectures that are SUNet protected (videos that require SUNet login to see)
- Videos for research projects and clinical trials
- Videos that are likely to appeal to a niche audience
Stanford and Stanford Medicine Affiliated YouTube Channels
Numerous departments, center and programs have their own YouTube channels; you might also wish to ask one of these channels (for example, your department or division’s) to share your video.
If you decide it is in your best interest to create your own channel, we'd like to know. Email email@example.com, and we'll subscribe to your channel.
Note that select Stanford Medicine videos are also published on the Stanford University YouTube channel. The guidelines discussed here only apply to content on the Stanford Medicine YouTube channel.
University Communications offers posting criterial and submission guidelines for their channel on their site. Also see Stanford’s Best Practices Guide for Video.