Analytics Program

Web analytics is the collection, reporting, and analysis of website data. Analytics can be used to help inform decisions about site content, information architecture, and much more. Digital Services uses tools from Adobe Analytics and Google Analytics to collect data. Site administrators and editors may access this information in several ways. 

Google Analytics

Request Google Analytics dashboard access:

  1. Submit a help ticket requesting Google Analytics for your site
  2. Include the SUnet IDs of the people who should have analytics access
  3. Once access is granted log into the Google Analytics dashboard with your SUnet ID

Adobe Analytics

Monthly website analytics reports from Adobe analytics are available to site owners and authors upon request. They are delivered via email on the 1st of each month in PDF or .csv format and are sent by ''.  Custom reports may be run upon request. Submit a help ticket to request analytics reports

The following information is currently included in monthly reports:

  • Visitors 
  • Number of unique visitors 
  • New vs. repeat visitors
  • Visits
  • Number of visits made by each visitor
  • Source of visits: Non-mobile (desktop and laptop) and mobile (phone and tablet)
  • Page views
  • Number of times pages were visited
  • Average length of visit measured in seconds
  • Document downloads
  • If your site includes documents that are hosted in the DAM your report will include the number of times documents have been downloaded