Analytics Program
Web analytics is the collection, reporting, and analysis of website data. Analytics can be used to help inform decisions about site content, information architecture, and much more. Digital Services uses tools from Adobe Analytics and Google Analytics to collect data. Site administrators and editors may access this information in several ways.
Google Analytics
Google Analytics can be set up for your site by Digital Services. This provides you with a basic dashboard in Google Analytics services that can be used to visualize your site's data. Access to this dashboard can be granted to multiple site owners/authors with login via SUNetID to Google Analytics.
Digital Services does not provide training or support for Google Analytics. To learn more please visit the Google Analytics support and documentation
Request Google Analytics dashboard access:
- Submit a help ticket requesting Google Analytics for your site
- Include the SUnet IDs of the people who should have analytics access
- Once access is granted log into the Google Analytics dashboard with your SUnet ID
Adobe Analytics
Monthly website analytics reports from Adobe analytics are available to site owners and authors upon request. They are delivered via email on the 1st of each month in PDF or .csv format and are sent by 'noreply@omniture.com'. Custom reports may be run upon request. Submit a help ticket to request analytics reports
The following information is currently included in monthly reports:
- Visitors
- Number of unique visitors
- New vs. repeat visitors
- Visits
- Number of visits made by each visitor
- Source of visits: Non-mobile (desktop and laptop) and mobile (phone and tablet)
- Page views
- Number of times pages were visited
- Average length of visit measured in seconds
- Document downloads
- If your site includes documents that are hosted in the DAM your report will include the number of times documents have been downloaded