PowerPoint: Flavors, Manipulation, & Targeting


Educators should download the lesson plan and activity materials which contains speakers' notes.


1. This activity provides a script that teachers can use to initiate discussions about the history of tobacco, the tobacco industry, and tobacco control. Embedded within the scripted discussion are various ads or videos that could be shown to further make the points.


Materials Needed: Computer, Projector, "Why Do E-Cigarettes and Vape Pens Matter to Young People?" PowerPoint

Handout: None


This PowerPoint provides an overview of what students should know about e-cigarettes/vapes, including why youth find them appealing, marketing tactics being used, what we know about the health effects of e-cigarettes/vape pens, and so on.  At the end of the PowerPoint are some debriefing activities that you can use with the students.


Branching Out

Whether you have more teaching time or want to dive into similar topics to form a lesson, here are just a few options of other Toolkit curriculum items that you can use with this PowerPoint.


Discussion Guide

Students can have a conversation with a trusted adult about marketing and targeting from the e-cigarette/vape companies.


E-Cigarette Unit

Teach more curriculum on this topic. Click on the title/heading above.

Flavors, Manipulation, and Targeting Kahoot

Quiz students on what they know or learned about e-cigarette marketing and targeting.