Too Cool for Juul: Deconstructing Pod-Based Ads


Educators should download the lesson plan and activity materials which contains speakers' notes.


1. For students to understand how the pod-based system manufactures target younger audiences with deceptive and inaccurate messages in their product advertisements.

2. Through this lesson they will be able to create new ads that send more accurate messages related to their concerns around this product.


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Branching Out

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E-Cigarette Unit

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