Activity: Deconstructing & Reconstructing Advertisements


Educators should download the lesson plan and activity materials which contains speakers' notes.


1. This activity is designed to provide information on how e-cigarettes/vape pens advertisements are constructed to appeal to youth so youth can identify how they are being manipulated by the industry to become lifelong customers.




This type of activity pushes students to think outside the box and respond creatively.

Activity Preview



Preview of Examples of Memorable Ads

Branching Out

Whether you have more teaching time or want to dive into similar topics to form a lesson, here are just a few options of other Toolkit curriculum items that you can use with this activity.


E-Cigarette Unit

Teach more curriculum on this topic. Click on the title/heading above.

YouTube Videos

Check out these relevant YouTube videos below, all related to this activity.