Unit 4: Why do E-cigarettes and Vape Pens Matter to Young People?

Learning Objectives

  1. Understand specific marketing strategies that e-cigarettes/vape pen manufacturers and the tobacco industry use to increase use among adolescents.

  2. Explore and understand the appeal of e-cigarettes/vape pens among adolescents in order to counter the appeal.


Teachers should go through each unit and download the PowerPoint for class presentation. Teachers should also download the accompanying activities for in-class activities. Speakers' notes are embedded in the PowerPoint. Activities are meant to be printed for students before class begins. Each Unit has a Kahoot! Quiz linked below and can be used a pre and post quiz to see how much students know before and after instruction. Discussion Guides found below can be assigned as take-home assignments.

Lesson 4.1: Why does it matter?

Lesson 4.2 - Targeted Marketing


Discussion Guide

Last updated on 1/28/20 at 2:45pm PDT