Our focus is on human nutrition intervention studies, which are among the most impactful ways to advance our understanding of health and wellness. However, they are also some of the most challenging studies to conduct, especially when it comes to recruitment, adherence, and retention.

When it comes to designing these studies, researchers face a balance between rigor and generalizability:

• Highly rigorous studies: These are conducted under tightly controlled conditions, often involving small groups of participants over short periods. While these studies provide precise results, they may not reflect real-world conditions, limiting their broader relevance.

• Highly generalizable studies: These involve larger groups of people over longer periods, making the findings more applicable to the real world. However, the reduced level of control can make it harder to draw definitive conclusions.

At the heart of it, our goal is to navigate this balance and deliver research that makes a tangible, positive impact on people's lives.