It's easy to create new channels in Slack for different groups, projects, events, or whatever else is relevant to your team. As you and others in your workspace build your channel structure, don't underestimate the importance of channel names. Establishing a channel naming convention early on keeps content organized and easier to find. Try using these tips below.

Create a name for each channel that helps everyone in the workspace understand who should join the conversation and what the purpose of the channel is. 

Channel names must be 21 or fewer characters. This can make getting the "who" and "what" into the name a challenge. What's the solution? Start by creating three to four letter abbreviations for each department, team, or unit on the workspace. For example, the marketing team might be mktg.  The finance team might be fin.  Be sure to share the list of abbreviations with everyone on the workspace. Use a file that can be easily edited and updated if new abbreviations are added.

Channels names are sorted alphabetically in the sidebar by default.  Always place an abbreviations at the start of each channel name - like a prefix. This keeps related channels located next to each other in the sidebar. With this strategy, your marketing channels might look like this:
#mktg-presentations
#mktg-print
#mktg-web

Remember to complete the Purpose field. This is a great way to add an extra 250 characters of context about the channel. Channel purposes are displayed when your colleagues browse the channels in your workspace - giving them some additional helpful information.