How Stanford Medicine Sounds
Stanford Medicine brand voice
Brand voice is the manner and style in which we write and speak as Stanford Medicine. Applying our brand voice across all Stanford Medicine experiences brings our personality to life through words in a way that is consistent, differentiated, and uniquely authentic to our brand.
Stanford Medicine brand personality & messaging pillars
Our brand voice is rooted in Stanford Medicine’s personality attributes: visionary, human, and collaborative.
Think of these three descriptors as our “who.” If Stanford Medicine were a person, this is how we would want people to describe us. Our personality informs not only how we see ourselves internally, but also how we speak to all audiences.
At Stanford Medicine, we have an unquenchable thirst for invention and an insatiable appetite for discovering what’s next. We’re driven to explore the unexplored… and to make the impossible possible.
Sounds: Driven, inventive, future-focused
At Stanford Medicine, ours is a welcoming home where people of all backgrounds are nurtured and supported with open arms and open minds. We never forget that behind every innovation is a real life in need of healing.
Sounds: Welcoming, approachable, sincere
At Stanford Medicine, we purposefully promote open collaboration between our research, educational, and clinical institutions. Together we empower people around the world with the long-term advancements and everyday care they need to thrive.
Sounds: Empowering, inclusive, optimistic
If voice is “how” we sound, messaging is “what” we say. Leveraging our Stanford Medicine personality attributes, we’ve identified key messaging pillars and messaging objectives, along with an example core message to help guide you when you are creating content.
Applying our voice
Guide your content creation with these actionable writing tactics that embody each personality attribute.
Power words that reflect our personality give strength and variety to our brand voice. We created this library of “in-voice” words to include throughout your materials.
Visionary power words
Human power words
Collaborative power words
Questions about the Stanford School of Medicine brand? Email us: firstname.lastname@example.org