How Stanford Medicine Looks

Stanford Medicine logo

Maintaining the correct and consistent use of the Stanford Medicine logo is vital to preserving its impact, value, and integrity. These guidelines outline both how and when the logo should be used.

What is the Stanford Medicine logo?

Vertical

Download Vertical Logos

Horizontal

Download Horizontal Logos

The logo consists of both our name and the shield. Do not use the shield separately.

The elements within the shield have significance and meaning. Based on heraldic design, the armorial symbol contains the staff of Aesculapius with an entwined snake, a symbol of the medical profession. The triple redwood frond with its terminal catkins symbolizes Palo Alto, which means “high tree.” The triple frond also represents the functions of the ever-growing university: the generation, classification, and transmission of knowledge, and the tripartite character of a university community—students, faculty, employees, and alumni. Below the redwood frond is an abstract image of a design that is repeated throughout the masonry at the School of Medicine. The design is derived from an American Indian symbol of eternal life.

When to use the Stanford Medicine logo

Use the Stanford Medicine logo when representing two or more of our organizations.

The Stanford Medicine name and logo is used when a program, center, shared service, event, or campaign is managed by or represents two or more of these organizations: Stanford Medicine Children’s Health, Stanford Health Care, or the School of Medicine.

Note: There are other instances where it may be appropriate to use Stanford Medicine dependent on content and content requires prior review and approval from the Stanford Medicine brand team.

The following examples show the Stanford Medicine logo in use for centers, programs, shared services, and collective marketing campaigns.

Centers / Programs

The Stanford Medicine Adult Congenital Heart Program is a joint effort between Stanford Medicine Children’s Health and Stanford Health Care.

Shared Services (uniform example)

Supply Chain is a shared service that supports multiple entities including the Stanford School of Medicine, Stanford Medicine Children’s Health, and Stanford Health Care.

Collective Enterprise Campaigns

Advertising campaigns supporting the Stanford Medicine brand ecosystem

Clear space

Clear space gives the logo room to breathe and ensures that it will not be obscured by neighboring elements or typography.

Always leave the required amount of clear space around the logo. The minimum clear space is equal to “f”, which represents the letter height of the logo type.

Stanford Medicine logo misuse examples

The shield should not be used separately.

No words should be removed from the primary logo format or approved variations.

Do not tilt or rotate the logo.

Do not alter any colors in the logo.

Do not apply effects to the logo.

Do not recreate or typeset the logo.

Color palette

Primary palette

Our primary color signal is the Stanford legacy color, Cardinal Red. White also plays a primary role.

Cardinal Red

Pantone® 201 C
CMYK 0, 100, 65, 34
RGB 140, 21, 21
HEX #8C1515

White

CMYK 0, 0, 0, 0
RGB 255, 255, 255
HEX #FFFFFF

Neutrals

Our neutral palette provides flexibility to create hierarchy in digital applications and copy-heavy print collateral.

Fog

Pantone® 7527 C
CMYK 12, 10, 14, 0
RGB 218, 215, 203
HEX #DAD7CB

Stone

Pantone® 403 C
CMYK 39, 36, 40, 14
RGB 127, 119, 118
HEX #7F7776

Clay

Pantone® 405 C
CMYK 23, 29, 32, 67
RGB 95, 87, 79
HEX #5F574F

Tints

Do’s. Use tints of colors in the neutral palette.

Dont’s. Do not tint Cardinal Red.

Our fonts

Primary fonts are Source Serif Pro and Source Sans Pro. Both are Google fonts readily available. Using this font family helps unify both print and digital applications, creating consistency within the system. Source Serif Pro is a sophisticated yet approachable serif font that shares similar characteristics to the Stanford logo. Source Sans Pro is easily readable. Both are available in various weights to develop a robust type hierarchy system.

Download Source Sans Pro here

Download Source Serif Pro here



System fonts are used when our primary fonts aren’t available in applications like Word, PowerPoint, Excel, email, etc. Use Times New Roman to replace Source Serif Pro and Calibri to replace Source Sans Pro.



Font usage

Typographic misuse

Readability and legibility are key considerations for all users. Text that is not left aligned can cause difficulties for those with reading and comprehension disorders.

*There are use cases for government document submission that require a serif font.

Access the Stanford Medicine logo

Be sure to review the usage guidelines before downloading this important brand asset. If you have questions about usage, please submit them here.

Questions about the Stanford School of Medicine brand? Email us: sombranding@stanford.edu