We are elevating the use of Stanford Medicine as the collective brand that comprises and unifies the pediatric and adult health care delivery systems and the School of Medicine. We are also clarifying how we use the collective brand.

To ensure that we have a consistent visual experience, language, and brand story across Stanford Medicine, the branding efforts, including updated logos, have started to change in a multi-phase, multi-year approach.

The elevation of our collective brand is a long-term investment, and change will be purposeful and happen over time. We are committed to keeping you informed as branding updates are implemented.

Stanford Medicine is an overarching brand name that represents the unified power and excellence of our organizations⁠—the pediatric and adult health care delivery systems and the School of Medicine. Together, our organizations fulfill our three-part mission of research, education, and clinical care. Our excellence in the clinical practice of medicine is intertwined with our excellence in research and teaching, which are core to the mission of Stanford University whose name we all bear. Stanford Medicine is not a legal entity, but simply a brand mark.

Stanford Medicine represents the power and excellence of our organizations working together and presents us as an ecosystem with an integrated approach to research, education, and medical care. Together, we’re leading a revolution in biomedicine—one where health care is proactive and preventive, personalized, and precise.

By elevating the Stanford Medicine brand, we are realizing the vision of the Integrated Strategic Plan and reflecting the alignment that our community expects from us. These changes reaffirm our strength as a collective and differentiate us in the market, harnessing the full potential of our three-part mission of research, education, and clinical care.

No, the vision, mission, and value statements of our organizations will remain the same.

No, your employment and leadership structure within your current organization do not change. We are not merging organizations. Stanford Medicine is simply a brand mark.

A brand defines who we are, what we stand for, and how we are different from other health systems. Much more than a logo, a brand guides all we do, including how we look, sound, and behave. Stanford Medicine is a strong brand today and will become even stronger.

In a collective brand strategy, all entities, services, products, etc., are unified under a single brand. In our case, we are unified under Stanford Medicine. Our strategy also allows for differentiation at the major individual entity level. We have adopted this strategy to help reinforce our collective ecosystem.

A strong brand story is important to help people understand all we do and why they should choose us over our competitors. This brand story serves as the basis for all brand outputs, including the way we look, sound, and behave.

Stanford Medicine represents the power and excellence of the pediatric and adult health care delivery systems and the School of Medicine working together. The Stanford Medicine brand presents us as an ecosystem, enabling us to tell the compelling story that we are stronger together than apart. Together, we harness the full potential of biomedicine through collaborative research, education, and clinical care.

No. While Stanford Medicine represents our collective brand, there are still going to be many instances when branded materials will be created for your specific organization.

Updated branding launched to the public in July 2022 and has been implemented in a phased approach. Additional items will be rebranded over time, including signage, uniforms, forms, and more.

The Stanford Medicine name and logo is used when a program, center, shared service, event, or campaign is managed by or represents two or more of these organizations: Stanford Medicine Children’s Health, Stanford Health Care, or the School of Medicine.

Note: There are other instances where it may be appropriate to use Stanford Medicine dependent on content and content requires prior review and approval from the Stanford Medicine brand team.

To determine how to use the Stanford Medicine brand, please review the section on "How Stanford Medicine looks”.

Help support and promote the idea that the pediatric and adult health care delivery systems and the School of Medicine are represented by the unified Stanford Medicine brand. This change in mindset will take time, and we will be looking to each of you to adopt changes and encourage each other to help steer a more seamless transition. Elevating the Stanford Medicine brand depends on each of us and will benefit all of us.