Promotional Items
Like our other branded materials, our promotional items must accurately, positively, and consistently reflect our brand. Licensed vendors must be used to produce any products that feature the Stanford School of Medicine marks, including items for internal use (which include giveaways).
Licensed Vendor List: Vendors on this list may be used for custom products being purchased by Stanford groups for internal use only. (Internal use includes products given away by campus groups as swag.) Please contact Stanford Trademark Licensing with questions.
Using the right colors
Promotional items with various color backgrounds require specific logo color combinations. When choosing promotional products, please use the chart below as a guide to which logo applications will be approved for production.
- Do not create a red/white version of the logo for any use
- Do not use a full color verison over a dark background
- Do not create a red only version of the logo for any use
- Be sure to use the proper Cardinal red for print (PMS 201 or CMYK. Never use the RGB colors for print or CMYK for web.)
Applying the Identity to products & merchandise
Two Approved Layouts
To accommodate various sizes and placements on products, you may choose from two approved logo extension layouts available here.
Note:
- The Stanford Medicine logo consists of both the name and shield. The shield should not be used separately.
- Always leave the required amount of clear space around the logo.
The minimum clear space is equal to “f”, which represents the letter height of the logo type. - Stanford School of Medicine allows the purchase of promotional products (e.g., apparel) with departmental branding for employee use only.
- All promotional items and merchandise must be routed via Trademark License and approved by the Stanford Medicine Brand Team.
- Learn more about Stanford University branding guidelines
Questions about the Stanford School of Medicine brand? Email us: sombranding@stanford.edu