Primary typeface

Primary fonts are Source Serif Pro and Source Sans Pro. Both are Google fonts readily available.

Using this font family helps unify both print and digital applications, creating consistency within the system. Source Serif Pro is a sophisticated yet approachable serif font that shares similar characteristics to the Stanford logo. Source Sans Pro is easily readable. Both are available in various weights to develop a robust type hierarchy system.

System typeface

System fonts are used when our primary fonts aren’t available in applications like Word, PowerPoint, Excel, Email, etc. Use Times New Roman to replace Source Serif Pro and Calibri to replace Source Sans Pro.

Additional typeface for web use

Use Fjord One as an accent font for headings and quotes.

Download Fjord One here

Questions about the Stanford School of Medicine brand? Email us: