Color
Primary palette
Our primary color signal is the Stanford legacy color, Cardinal Red. White also plays a primary role as it elevates our new supporting palette.
Cardinal Red
Pantone® 201 C
CMYK 0, 100, 65, 34
RGB 140, 21, 21
HEX #8C1515
White
CMYK 0, 0, 0, 0
RGB 255, 255, 255
HEX #FFFFFF
Neutrals
Our neutral palette provides flexibility to create hierarchy in digital applications and copy-heavy print collateral.
Fog
Pantone® 7527 C
CMYK 12, 10, 14, 0
RGB 218, 215, 203
HEX #DAD7CB
Stone
Pantone® 403 C
CMYK 39, 36, 40, 14
RGB 127, 119, 118
HEX #7F7776
Clay
Pantone® 405 C
CMYK 23, 29, 32, 67
RGB 95, 87, 79
HEX #5F574F
Digital palette
Primary Color Palette
To leverage the Stanford School of Medicine brand, these are our core colors.
Cardinal Red
HEX #8C1515
Lagunita
HEX #007C92
Dark Green
HEX #009B76
Dark Blue
HEX #09425A
Poppy
HEX #E98300
Accent Colors
Use sparingly for impact and interest.
Yellow
HEX #FFBF00
Pale Blue
HEX #AABEC6
Pale Green
HEX #C7D1C6
Bright Green
HEX #7ADFA9
Off White
HEX #F0F4F5
Spirited
HEX #E04F39
Purple
HEX #53284F
Brick
HEX #651C32
Grays
Use freely for contrast.
Background Gray
HEX #F4F4F4
Light Gray
HEX #CCCCCC
Gray
HEX #999999
Medium Gray
HEX #666666
Text Gray
HEX #333333
Black
HEX #000000
Link colors
Lagunita (Text) Link Color
HEX #007C92
Links on red background
HEX #FFFFFF
Links on dark background
HEX #FFFFFF
Questions about the Stanford School of Medicine brand? Email us: sombranding@stanford.edu