Color

Primary palette

Our primary color signal is the Stanford legacy color, Cardinal Red. White also plays a primary role as it elevates our new supporting palette.

Cardinal Red

Pantone® 201 C
CMYK 0, 100, 65, 34
RGB 140, 21, 21
HEX #8C1515

White

CMYK 0, 0, 0, 0
RGB 255, 255, 255
HEX #FFFFFF

Neutrals

Our neutral palette provides flexibility to create hierarchy in digital applications and copy-heavy print collateral.

Fog

Pantone® 7527 C
CMYK 12, 10, 14, 0
RGB 218, 215, 203
HEX #DAD7CB

Stone

Pantone® 403 C
CMYK 39, 36, 40, 14
RGB 127, 119, 118
HEX #7F7776

Clay

Pantone® 405 C
CMYK 23, 29, 32, 67
RGB 95, 87, 79
HEX #5F574F

Digital palette

Primary Color Palette

To leverage the Stanford School of Medicine brand, these are our core colors.

Cardinal Red

HEX #8C1515

Lagunita

HEX #007C92

Dark Green

HEX #009B76

Dark Blue

HEX #09425A

Poppy

HEX #E98300

Accent Colors

Use sparingly for impact and interest.

Yellow

HEX #FFBF00

Pale Blue

HEX #AABEC6

Pale Green

HEX #C7D1C6

Bright Green

HEX #7ADFA9

Off White

HEX #F0F4F5

Spirited

HEX #E04F39

Purple

HEX #53284F

Brick

HEX #651C32

Grays

Use freely for contrast.

Background Gray

HEX #F4F4F4

Light Gray

HEX #CCCCCC

Gray

HEX #999999

Medium Gray

HEX #666666

Text Gray

HEX #333333

Black

HEX #000000

Link colors

Lagunita (Text) Link Color
HEX #007C92

Links on red background
HEX #FFFFFF

Links on dark background
HEX #FFFFFF

Questions about the Stanford School of Medicine brand? Email us: sombranding@stanford.edu