12:15 PM - 1:45 PM
Media Training for Faculty
Engaging with the news media requires more than being an expert on your topic. Join us for this essential media training that will help you build skills, prepare, and successfully engage with reporters. Experts from Stanford Medicine’s Office of Communications will provide an overview of the modern media landscape, then train you in specific tools and tactics to handle the “chess game” that is a media interview.
Julie Greicius, Senior Director of External Communications, is an award-winning writer and editor who leads media relations, crisis communications/issue management, and trademark name use for the School of Medicine and Stanford Health Care. She joined the School of Medicine as media relations manager in early 2018. In her prior role, she was editorial director for Stanford Children’s Health, where she developed and managed stories across all platforms, assisted in the rebranding and website renewal for Stanford Children’s Health, and directed and managed brand voice and messaging. She has extensive experience in storytelling and executive communications and has written numerous high-profile articles for Stanford Medicine magazine and other key Stanford Medicine publications.
Annic Jobin, Senior Director of Content Strategy, joined Stanford Medicine in August from WebMD and Medscape where she oversaw editorial strategies and content production for consumer and professional audiences. In earlier roles at WebMD, she led the teams in charge of all consumer editorial production, including the newsroom, video, social media, WebMD Magazine, podcasting and custom programs for clients. Before joining WebMD, she was a producer and news manager at CNN.com. She produced cross-platform coverage of breaking and major news event, and integrated key TV programming initiatives on CNN.com. She also worked as an assignment editor for CNN's International Desk, wrote news reports for CNN International's TV broadcasts seen in over 200 countries, and was the segment producer for CNN-U.S., CNNInternational, and CNN Headline News.
Lisa Kim, Senior Manager of Media Relations, is an Emmy award-winning broadcast journalist who has worked on the network and local level in television news. Most recently, Lisa was an anchor for NBC Bay Area where she won several Emmys and AP awards for her work as a newscaster and reporter. Previously, she was an anchor/reporter for MSNBC and NBC News covering national stories such as the crash of TWA Flight 800 in Long Island, NY. Before joining NBC News, Lisa worked in Chicago for the CBS owned and operated station, WBBM TV where she anchored the morning news and reported live for the evening newscasts. She has worked extensively with our faculty and clinicians over the past several years on coordinating and coaching for media interviews.