Drivers of Design
Homepage real estate is premium, make decisions with these questions:
Who, and why are they here?
A website is an open-ended presentation with no lecturer. Design for your expected audiences needs including appropriate language and information.
What should they do here?
A simple question to help form your site structure. Regardless of audience, organize homepages based on your desired outcomes and help visitors identify the next steps to get there.
Select a sample that aligns with your objectives