Stanford Medicine YouTube Guidelines

The official Stanford Medicine YouTube channel is a curated collection of contributions from School of Medicine departments, divisions, students, and the community. Content includes coverage of events, presentations, lectures, and associated stories about the people and work of Stanford Medicine.

The Stanford Medicine Office of Communication and Public Affairs (OCPA) oversees editorial decisions about videos. In general, only content that is likely to appeal to a broad, global audience will be posted on our channel.

For videos designed for a private or Stanford-only audience, or ones that are likely to appeal to a relatively small group of people – including ones an individual research project or clinical trial – we suggest the use of Mediaspace, the official Stanford Medicine video platform.

To compare the platforms, refer to the YouTube or Mediaspace section below.

All content must be: 

• Affiliated with Stanford Medicine
• Unique and original — no copyrighted images, media or music
   

To submit your video to the Stanford Medicine channel:

1.  Add the Stanford Medicine bumpers at the beginning and end of your video
2. Ensure individuals in your video understand the video may be posted on YouTube; any patients in your video must complete a Protected Health Information (PHI) consent form
3. Create a folder in your Box account to co-locate related materials:
   1. The video
   2. Copies of signed PHI consent forms (if applicable)
   3. A document that includes the video title, short summary (150-300 words) of the video, and complete names and titles of primary speakers 
   4.  Include a thumbnail image for your video if you have one
4. Send an email with a link to your Box folder to stanmedweb@stanford.edu
5. The team will follow up with an approximate go-live date. Depending on the quality of the video, your summary, and volume of requests, it should be posted within seven business days
6. Finally, we'll let you know when the video is live so you may promote it

Note: YouTube offers automatic captioning, but it is not always a high-quality transcription of the video. If you have a srt transcript file of the video, please include that when you submit your video files.

Numerous departments, center and programs have their own YouTube channels; you might also wish to ask one of these channels (for example, your department or division’s) to share your video.

If you decide it is in your best interest to create your own channel, we'd like to know. Email stanmedweb@stanford.edu, and we'll subscribe to your channel.

Note that select Stanford Medicine videos are also published on the Stanford University YouTube channel. The guidelines discussed here only apply to content on the Stanford Medicine YouTube channel.

University Communications offers posting criterial and submission guidelines for their channel on their site. Also see Stanford’s Best Practices Guide for Video.