COVID vaccines are promising, but vaccine hesitancy challenges healthcare providers.  The percentage of vaccinated Americans has grown, while the percentage of those who have been undecided has fallen.  However, the number of people who oppose vaccination has remained steady.  Because healthcare providers encounter all sorts of vaccine mindsets, they need knowledge and skills to personalize their approach for discussing a sensitive issue.


This course was adapted from the California Coronavirus Testing Task Force, Human Centered Recommendations for Increasing Vaccine Uptake. Published June 8, 2021. Stanford CME is extremely grateful to Kaiser Permanente for permission to create this adaptation.

Lesson 1: Introduction
In this video, we define learning objectives, as well as identify research by Kaiser Permanente, California Department of Health, and the California Coronavirus Testing Task Force, upon which this course is based.
Lesson 2: What Drives Vaccine Attitudes
Lesson 3: Persona Engagement
Lesson 4: Steadfast Opponent
Lesson 5: Healthy Independent
Lesson 6: Concerned Skeptic
Lesson 7: Indifferent Individual
Lesson 8: Cautious Supporter
Lesson 9: Reluctant Vaxxer
Lesson 10: Vaccine Advocate
Lesson 11: Conclusion

CME Accreditation
In support of improving patient care, Stanford Medicine is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
Stanford Medicine designates this Enduring Material for a maximum of 1.00 AMA PRA Category 1 CreditsTM.  Physicians should claim only the credit commensurate with the extent of their participation in the activity.
View the full CME accreditation information here.