Strategic Plan

In order to better serve you, the Stanford Center for Continuing Medical Education (SCCME) has developed a draft strategic plan to provide a roadmap for our efforts for the next six years. It is still in draft form so please review it and let us know if you have any ideas on how to make it better. Thank you.

Daryl Oakes, MD
Associate Dean, Post Graduate Medical Education

Kurt Snyder, JD
Director of Continuing Medical Education

Draft Strategic Plan 2021-2027

Vision
A world in which population health is advanced through the lifelong learning of medical professionals.

Mission
The Stanford Center for Continuing Medical Education (SCCME) is a global leader in the promotion of lifelong learning among professionals in healthcare. As such, we advance patient and population health and promote innovation by planning and implementing accredited continuing education activities to enhance the professional development of healthcare teams both locally and regionally, in the San Francisco Bay area and in the greater Pacific Region, as well as nationally and globally.

To accomplish this mission, we apply evidence and best practices from the education and implementation sciences to develop, accredit, and evaluate activities and initiatives designed to improve the skills, strategy, and performance of providers and healthcare teams and the delivery of patient care, ultimately with the goal of creating better health outcomes. By aligning our activities with the relevant competency frameworks, we support our learners as faculty, healthcare professionals, and respective teams in providing high value care to their patients and the communities they serve.

Content Areas
Stanford Medicine offers comprehensive continuing education activities for the healthcare team across the full spectrum of medicine and health, drawing on the interprofessional expertise of its institutions and partners. Content is evidence-based, references best practices supported by scientific literature and guidelines, and is free of commercial bias.

Target Audience
Stanford Medicine’s target audience includes all members of the healthcare team whose educational needs and specific gaps in practice can be addressed by continuing education initiatives. The Stanford Center for Continuing Medical Education serves international, national, state, and local learners. To the extent possible, Stanford’s educational activities are developed by and for interprofessional teams with the goal of improving patient outcomes and advancing innovation in collaborative practice.

Partnerships
Through collaborations and strong partnerships, Stanford Medicine seeks to increase access to accredited continuing education, to model team-based patient care, and to enhance the impact of research, clinical and teaching expertise of its faculty .

Type of Activities
Stanford Medicine employs evidence and best practices from educational science to motivate and actively engage its learners and evaluate the outcomes of continuing education initiatives. Traditional activities vary and include conferences, workshops, simulations, seminars, live webcasts, and regularly scheduled series, Internet enduring materials, and tools for self-directed learning. Stanford works to create and engage learners in the state-of-the-art content and continuously seeks opportunities to expand educational innovation. Learning formats are highly interactive, sequenced for learning, foster team- and patient-experiences, and promote retention and improvements in practice for the highest possible educational outcomes.

Expected Results of the Program
Stanford Medicine assesses the impact of its Continuing Medical Education/Continuing Education program and activities through qualitative and quantitative methods to ensure that goals are met.

Stanford Medicine expects that its learners will acquire new knowledge and improve skills and attitudes to increase clinical competence and/or improve performance with the ultimate goal of improving patient care, safety, and health outcomes. Performance Improvement, Quality Improvement and Healthcare Team-based initiatives are designed to enhance the knowledge and skills of the participants, to address systemic barriers to quality and performance. The ultimate goal is to effect improvements in systems-based practice, leading to improved provider and collaborative team performance and patient outcomes.

Strategic Plan 2020-2026
The Stanford Center for Continuing Medical Education strategic plan provides a roadmap for the future, ensuring that SCCME becomes and maintains its position as a global leader of lifelong learning for medical professionals.

Strategic Focus 1: Growth

Goal 1.1: Increase the participation of Stanford School of Medicine alumni, faculty, residents, postdocs, students, allied health professionals (or clinical team members) and staff as planners, speakers, and learners.

Goal 1.2: Increase the number of CME/CPD activities designed to improve patient care at SHC/LPCH, and affiliates, emphasizing collaborative planning and design by and for the patient-centered healthcare team.

Goal 1.3: Increase the number of CME/CPD activities designed to improve patient care in the San Francisco Bay Area.

Goal 1.4: Increase the number of CME/CPD activities designed to improve patient care in California and in the greater Pacific Region, with a particular emphasis on serving underserved communities.

Goal 1.5: Increase the number of CME/CPD activities designed to improve team-based patient-centered care across  the United States, with a special emphasis on addressing topics that will result in the widest impact on underserved communities and population health.

Goal 1.6: Increase the number of CME/CPD activities designed to improve team-based, patient-centered care internationally, with a special emphasis on addressing topics that will result in the widest impact on underserved communities and population health.

 Strategic Focus 2: Impact

Goal 2.1: Ensure all relevant standards of accreditation are met or exceeded.

Goal 2.2: Amplify the impact on patient outcomes, communities, and population health (Moore’s Levels 6 and 7) by increasing the number of activities designed to transform practice in these settings.

Goal 2.3: Improve customer service and the overall experience for our clients, including department chairs, division chiefs, planners, facilitators, financial authorities, faculty and learners.

Goal 2.4: Increase the number of training opportunities and resources available to planners, facilitators, faculty, and presenters.

Goal 2.5: Increase the number of educational formats and engagement methods used and better align those activity objectives with  good educational design and best practices.

Goal 2.6: Increase the number of interprofessional activities designed for and by the healthcare team, with an expanding focus on inclusion and team-based patient-centered care.

Goal 2.7: Support quality improvement efforts of the clinical teams and departments at  SHC/LPCH with ongoing highly effective CME/CPD.

Goal 2.8: Support department chairs, clinical centers and institutes with evaluation records and outcomes of education for various GME and hospital accreditation needs.

Strategic Focus 3: Leadership/Excellence

Goal 3.1:    Become the global leader in post-graduate continuing education/professional development of healthcare team professionals. 

Goal 3.2:    Increase Stanford’s educational impact by adding additional credit types such as Maintenance of Certification IV, Maintenance of Certification II, learning from teaching, and faculty speaker credit.

Goal 3.3:    Increase the number of bold/  innovative initiatives.

Goal 3.4:    Optimize Stanford’s collaborative environment by increasing the number of internal and external partners, including  the Schools of Business, Engineering, Education, and Law.

Goal 3.5:    Develop CME/CPD programs in specific disciplines to be recognized as centers of excellence across the globe, such as precision health, virtual reality, bedside manner, leadership, team-based care.

Goal 3.6:    Increase the number of CME/CPD peers learning from our expertise via scholarship, technology, conferences, workshops, training, web interactions, and the modeling of best practices. 

Goal 3.7:   Contribute to the body of scholarship in the areas of educational methodology, health equity, health disparities, cultural competency, and patient- and community-centered care and needs assessments.

Strategic Focus 4:  Operations

Value - We create value for our customers.

Goal 4.1.1: Provide the best customer service possible.

Goal 4.1.2: Work collaboratively with department chairs, division chiefs, planners, facilitators, financial authorities, faculty and learners.

Goal 4.1.3: Secure funding, free of commercial bias and consistent with Stanford University values, to enable faculty to design, create, deliver, package CME/CPD.

Operations - We will strive to be the best at getting better.

Goal 4.2.1: Advance a sustainable business model that aligns with Stanford University rules, regulations, and core values.

Goal 4.2.2: Develop and update documents, tools, and resources that promote best practices and facilitate our work.

Goal 4.2.3: Create mechanisms for providing and receiving 360-degree constructive feedback from colleagues, clients, etc.

People - People are the most valuable resource.

Goal 4.3.1  Create and foster a work environment that promotes positivity and a healthy work/life balance.

Goal 4.3.2:  Emphasize personal growth, mutual encouragement, professional development, and lifelong learning.

Goal 4.3.3: Attract and retain the leading professionals in the field of medical and clinical CME/CPD, with commitment to by-the-team-for- the-team learning.

Environment - Our leaders foster an environment for improvement.

Goal 4.4.1:  Employ processes and procedures that promote innovation and continuous quality improvement that are anchored by the 10 Shingo Guiding Principles.

Goal 4.4.2:  Establish metrics, goals, and objectives to measure and promote success.

Contact Information

1520 Page Mill Road
Mail Code: 5190
Palo Alto, CA 94304

Phone: 650-497-8554
Fax: 650-497-8585 or
650-498-5020