We know the cannabis industry has targeted youth.  From engaging students with stimulating Canva slides to a perceptive take-home discussion guide, this lesson uses the Positive Youth Development framework to teach middle school students about these cannabis industry tactics, with the ultimate goal to increase resistance skills to these marketing influences and prevent and reduce use. Students in 6th-8th grades will be equipped with the knowledge and skills to decode external marketing tactics that encourage young consumers to use cannabis products.

Learning Objectives

By hearing and participating in this lesson, students will:

 

  • Recognize cannabis industry marketing strategies and tactics.
  • Analyze the cannabis industry's marketing tactics.
  • Use decoding skills to reduce the influence the cannabis industry!

Key Takeaways

  • The cannabis industry uses shady marketing tactics to make cannabis use and their products appear "cool" to teens.
  • The cannabis industry uses attractive packaging and a variety of products to appeal to young people.
  • Exposing deceptive messaging used by the cannabis industry can reduce their influence.
  • You-th are in charge of their narrative not the cannabis industry!

Click above to view the talking points for this lesson. Use the talking points alongside the Canva slides!

We suggest providing students with the Discussion Guide that they can take home and discuss with a trusted adult such as a parent/caregiver, coach, mentor, and/or a peer.

We suggest you end with a Kahoot, which can be found and easily linked to in the last slide of this lesson OR using the link above.

We recommend using Canva to get the full-scale experience of each lesson. If you need to go offline, feel free to download lesson 4 below.

** Disclaimer: Please note that because of the conversion between Canva and PowerPoint, some fonts, images, animations and videos may not work properly. For the full experience, utilize the Canva slides above.