Learning Objectives

  1. Learn about the history of tobacco in the United States
  2. Identify the targeted marketing practices used by tobacco companies
  3. Understand the differences in tobacco products, including their respective risks


As the tobacco industry continues to develop new products and marketing tactics aimed at youth, it is crucial that young people understand the history of tobacco in the United States and the risks associated with the various products available.



Teachers should go through each unit and download the PowerPoint for class presentation. Teachers should also download the accompanying activities for in-class activities. Speakers' notes are embedded in the PowerPoint. Activities are meant to be printed for students before class begins.