An Urban Farmer's Market in Arizona: Assessing the Contextual Elements That May Impact Food Choices and Use

Partners:

  • Local Farmers’ Market Organizations

Participants:

  • 38 participants ranging from adolescents to older adults
  • Participants shopped at an urban farmer's market in Arizona

Goals:

  • Document features that enhanced or detracted from the farmers' market shopping experience

Outcomes:

  • Informed targeted interventions to increase farmers’ market utilization, community building, and social marketing strategies by using the data collected 

Publication:

Buman, M. P., Bertmann, F., Hekler, E. B., Winter, S. J., Sheats, J. L., King, A. C., & Wharton, C. M. (2015). A qualitative study of shopper experiences at an urban farmers’ market using the Stanford Healthy Neighborhood Discovery Tool. Public Health Nutrition, 18(6), 994–1000.