1:2:1 Podcast

Robert Jackler on the rise of e-cigarettes

Electronic-cigarette use has grown rapidly across the United States, prompting questions about their safety and whether they serve as a gateway to conventional cigarettes or a means of kicking the habit — or at least of sustaining a nicotine addiction without inhaling the carcinogens in smoke. Robert Jackler, MD, professor and chair of otolaryngology and the Edward C. and Amy H. Sewall Professor in Otorhinolaryngology, has closely followed the e-cigarette industry. In this podcast, he discusses the explosion in e-cigarette sales and how the same old tricks for marketing tobacco are being put back into use.

Length: 31 mins. 56 sec.