The revitalized digital front door will help build the Stanford Medicine brand and connect people to the services and resources they seek.
June 12, 2014
Stanford Medicine now has a revitalized digital front door, thanks to an engaging new website that launched this week. The site represents a major milestone in the collaboration among the School of Medicine, Stanford Hospital & Clinics and Stanford Children’s Health to create a vibrant online experience across their shared missions.
In addition to a new homepage and marquee pages for Stanford Medicine’s health care, research and education activities, the site features a news center portal, an interactive timeline of clinical and research breakthroughs and a new site that describes the vision and scope of the School of Medicine. Visit the new site at med.stanford.edu.
As a first point of contact for thousands of people around the world every day, the new site plays a key role in building the Stanford Medicine brand and connecting people to the services and resources they seek, said Mark Trenchard, director of web services for the Office of Information Resources & Technology. The site serves a wide range of audiences including patients, prospective students, researchers, the general public and the internal school community.
The launch of the top-level portion of the site marks the beginning of Stanford Medicine’s next-generation web strategy. Over the summer, an aggressive migration schedule — coupled with an extensive training program — will move more than 200 department, division, center and program sites into the new web system. A self-serve migration tool will also be available to assist with moving hundreds of additional school sites.
As part of its new strategy, the school has implemented a modern, flexible design system and publishing platform that make it easier for web authors to create compelling web experiences that display effectively on both desktop and mobile devices, said Trenchard.
“We not only devoted enormous energy to designing the public-facing side of our new environment, but the authoring experience itself," said Trenchard. “By streamlining the process of building and maintaining individual sites, our goal is to free web authors to focus on producing fresh, relevant content tailored to their end-users’ needs.”
The launch of the new Stanford Medicine site comes on the heels of a redesigned Stanford Children’s Health website launched in January. A new Stanford Hospital & Clinics website is slated to go live later this summer.
“This is an exciting time for innovation across Stanford Medicine, and our coordinated web communications are stepping up to reflect that,” said Trenchard. “Our team is committed to providing the tools and training to make Stanford Medicine the online voice leading the biomedical revolution. Really, this is just the beginning.”
About Stanford Medicine
Stanford Medicine is an integrated academic health system comprising the Stanford School of Medicine and adult and pediatric health care delivery systems. Together, they harness the full potential of biomedicine through collaborative research, education and clinical care for patients. For more information, please visit med.stanford.edu.
