Frequently Asked Questions
Do I have to get permission to use the School of Medicine logo?
The School of Medicine logo may be used in conjunction with academic and research-related events without permission. However, if the logo will appear externally (outside of Stanford), a draft copy showing how the logo will be used needs to be submitted to the Dean’s Office for review.
In compliance with the University’s Administrative Guide, the School of Medicine name and logo cannot used in conjunction with any commercial activity or outside venture without written permission from the Dean of the School of Medicine and the Office of Business Affairs.
Do I have to get permission to use the Stanford University logo?
If you plan on using the Stanford University name, seal, Block “S,” or other emblem on an item that will appear externally (including web sites), you need to obtain approval from University’s Office of Business Affairs (phone: 650-723-3331). The Stanford Design Guidelines provide additional information about use of the Stanford name and marks.
What are the official logo colors?
The shield portion and the “STANFORD” in the top line are PMS 201 (red). The other text elements are PMS 7532 (grey).
Where can I get artwork for the School of Medicine logo?
School of Medicine logos can be downloaded from the logo page. These are intended for low-resolution uses (ie. web, PowerPoint) within the School of Medicine only. These files are in jpg format which can be easily resized.
Outside parties interested in using the School of Medicine logo for publication and requests for high-resolution art should contact Stanford’s Visual Arts, located on the School of Medicine campus. Visual Arts can assist with graphic projects involving the School of Medicine logo.
What do the icons in the shield represent?
Based on heraldic design, the armorial symbol (right) combines the staff of Aesculapius with an entwined golden snake, forming the caduceus, symbol of medical profession. The triple redwood frond with its terminal catkins (upper left) symbolizes Palo Alto, which means high tree." Below the redwood frond is an abstract image of a design that is repeated throughout the masonry of the original Stanford University Medical Center. The design is derived from an American Indian symbol of eternal life.
Are there authorized vendors to produce logo items (ie. coffee mugs, shirts)?
Products containing Stanford trademarks must be produced by a Stanford University licensee. The following are authorized vendors to produce items with the Stanford University and/or School of Medicine logos.
For custom giveaway projects we recommend your first contact Kotis Design - or 4imprint. If neither of these vendors can accommodate your project needs, then Custom Ink or Zazzle may be considered as additional options. If Custom Ink or Zazzle are used, final artwork must be presented to and approved by Stanford University prior to product production. Please send proposed artwork for review to a Trademark Licensing Associate.
For custom items that will be for re-sale, please work with Kotis Design or 4imprint.
Whom should I contact with additional questions about the School of Medicine logo?
Questions regarding the School of Medicine logo should be directed to the Dean’s Office. For questions about the Stanford University logo, please contact the Office of Business Affairs.
