Information Resources & Technology (IRT)

Publicizing & Site Searchability

Before you publicize your site, you should gather some basic information which will be helpful when submitting the site to search engines and directories. This information might include:

- URL
- Name of organization
- Contact person
- Address and phone number
- Email
- Keywords
- Description- short (25 words) and long (1-2 paragraphs

Search is crucial

In the world of the web, the old adage - build it and they will come - doesn't necessarily apply. No matter how great your site is, it won't see much traffic unless you make it easy to access and people know that it exists. The following factors are known to influence page rank and searchability:

Stanford Medicine Resources:

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