Suggested Topics
Home Page
- General: Your home page is a window into your organization or topic, and is the key face you show the public. Be aware of your intended audience, and speak to them without excluding other audiences.
- Headline: Your main home page headline is a key opportunity to say something bold or promotional about your group or topic. "We save babies, one at a time" or "We have the finest surgeons in the world" are not out of bounds. "Welcome to ... " statements betray poverty of thought and a missed marketing opportunity.
- About us: A general description of your group or topic; a short home page extract can link to a longer page
- Leadership: Who's in charge? What is their philosphy or strategy?
- News: Your site and home page can include news, general or specific to your group. See Newswire for more information about displaying news items. Note: Keeping your site up to date with news implies a larger maintenance load in ongoing pubication of the site.
- Events: Likewise, your events information can be included in your site and on your home page. See MedEvents for more information.
- Video: Videos, whether on specific topics, or a general introduction to your group, can be very effective as content. See Video for more information.
- Slide shows: Visual elements give your home page pop. IRT can add a stylish image banner or slide show to your home page, with your images, text and links. See Banner Slide Shows for more information.
- Mission, Vision: Although not usually the most compelling reading, mission and vision statements are appropriate content for your home, or About Us pages.
- Special topic: Any topic, issue or event of importance to your group can be featured on your home page. Think in terms of the text and/or image you want to link from.
Education
- Programs: Describe the MD and PhD programs, fellowships, residencies and internships offered by your department.
- Skills: What skills make for a successful researcher or clinician in your field? How do you help students develop these skills?
- Development: How do you encourage students to explore and pursue their interests?
- Events: Does your group host seminars or other educational events?
- Courses: We don't usually list course information within the site, but this is also an option
Research
- Projects: Describe the clinical and basic research projects of your faculty. What clinical problems does this research address?
- Collaboration: How does your department foster interdisciplinary research and collaboration?
- Bench to Bedside: How does your department support the translation of scientific discovery into improved patient care?
- Clinical Research: Do you conduct any clinical trials?
- Faculty Labs: You can list existing labs, or request individual lab folders within your site.
- Research Facilities: Do you have facilities or devices you share with others
Patient Care
- In the context of the medical school's web environment, the Patient Care tab should be used to illustrate the translational mission of the school's research and educational activities. If you are building a school-related site, it is best to provide a high-level overview of any clinical services that may be related to your school unit, then link over to the corresponding service page on the adult or children's hospital site for detailed service information, including clinic location, hours, and how to make an appointment.
Community
-
Projects: Are any faculty members involved in community-based projects in the U.S. or abroad? Do they speak at community hospitals or any public health events?
- Open training: Does your department offer CME training? Does it offer any classes or support groups for patients and their caregivers?
-
Big Picture: How does your department contribute to the larger biomedical community? Which national and international organizations do you support?
People
- Faculty: Often elevated to tab status, most sites associated with the school will list their faculty; automatic CAP listings are available for departments and divisions of the school; other groups often have a static page linking to their list of faculty in CAP. Regardless, the profiles are integrated and appear continuous with your site.
- Postdocs: Are also now listed in CAP, under the Postdocs tab
- Physicians: Hospital physicians can now also be listed within your site, using CAP.
- Clinical and other Staff: Not generally coverd by CAP; if you need profiles, they must be static pages, with content you provide.
- Students, fellows, clerks: It's not unusual to list groups of students, however the frequent turnover of this population means inclusion increases maintenance.
- Volunteers: See previous item
- Leadership: You can list your group's leaders or represent your organizational structure or chart
About Us
- General: A catch-all topic that can be handy to hold a number of general topics that don't belong under any one of the previous topics.
- Contact Us: Virtually required for all sites. Provide mail, phone, and ideally email contact information. Email aliases are available if you don't want to use anyone's personal address.
- Maps & Directions: Help users find you, your facilites and your events. IRT can generate artwork from your addresses and directions, or use artwork you provide.
- History: You can write about your group's story, up until now.
- Resources: Do you have any other useful information, links or tools for your users?
- People: Don't want to use a tab for Faculty, Staff and/or other People? You can also tuck these listings here.
Internal Resources
- General: You can also have a private section for internal-only content; this section is linked from your footer only.
- HIPAA: No HIPAA-qualified content should be hosted, even if secured.
- Phone Lists, rotations, etc.: Anything you want to be handy for your people and nobody else.
Anything Else?
- Any topic not already covered, as well as the subtopics discussed here, can be elevated to a major topic in your site.
IRT Confluence Wikis