 |
|
|
|
|
|
||
      |
|
||
 |
 |
|
|
|
|||
 |
| Web Style Guide |
| IRT Information |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dos and Don'ts |
|
|
|
|||||
|
|||||
Do: Provide a unique browser title for every page Do: Apply useful meta tags to help search engines find your content |
|||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The browser title -- the text that shows at the top of the browser when the page is viewed -- is the most important factor in how your pages are indexed by search engines.
Good Browser Titles
Each page must have a unique browser title that contains the key concept or topic of the page.
Browser titles should follow this form:
- Form:
Most Detailed Info - General Topic - More General - Most General - Example:
Fellowships - Education - Department of Pediatrics - Stanford University School of Medicine
Other Search Engine Tricks
You can improve elevation and relevance in search engines by adding meta tags for description and/or keywords.
Dreamweaver has insertion controls for Head that include both of these meta tags. You can also add them directly to the code:
Insert the meta tags either just after the </title> tag or where you find the <!-- placeholder --> comment tag (being careful not to disturb the surrounding template tags)
Here are template meta tags:
<meta name="description" content="provide a short narrative-style description of the group, site or topic">
<meta name="keywords" content="fill, in, all, desired, terms, separated, by, commas">
