Analyzing your Site with Google Analytics (beta)
WebTrends is the primary tool for gathering and analyzing site traffic statistics for Stanford Medicine sites. IRT also gathers Google Analytics (GA) data from all Stanford Medicine sites in the standard format. IRT is supporting the use of Google Analytics as a beta service, and the support provided depends on your choice from two options:
Option 1: Dependent Stanford Medicine Profile
IRT can provide you a view-only dependent profile of the main Stanford Medicine profile. This will be more than adequate for most users. You can view reports in several dimensions and with your own language preferences. Some advanced settings may not be in your control. This is a beta service, and our level of support has yet to be determined for this product. You will need a Google Account. To request a dependent profile via the Web Help Form.
Have the following information available:
- The URL of your Stanford Medicine site
- Your Google gmail address
- Request a dependent Google Analytics profile in the comments box, along with your gmail address
Option 2: Self-managed Google Analytics Profile
IRT can add your own Google Analytics ID to your site to independently gather statistics. This can give you more control over the analysis of your data, but IRT's support is limited to installation and verification. Sorry, IRT can't help you to manage or use your independent profile, but there are lots of forums and other Google resources to support this activity. You will need a Google Account. To request a dependent profile via the Web Help Form.
Have the following information available:
- The URL of your Stanford Medicine site
- Your Web Property ID (in the format of UA-xxxxxx-x) from your own Analytics account
Terminology
In Google Analytics, as in general web terminology, a domain is the name of a website, such as bloodcenter.stanford.edu or stanfordhospital.org. Although some domains, like med.stanford.edu contain many sites, to Google they are one.
A profile is a set of specifications for tracking traffic on a single domain. You can think of a profile as a single set of rules for Analytics to use in processing the traffic on a domain. Analytics shows reports one profile at a time.
You can set up multiple profiles for a single domain. For example, if you were setting up profiles to track "example.edu," you might want:
- One profile for traffic to store.example.edu
- One profile for U.S. visitors
- One profile whose reports can be viewed only by certain people
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