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| Web & New Media Services |
| IRT Information |
This guide to video production covers a range of consent, branding and post-production issues you'll want to keep in mind as you make your video. A number of templates and other resources are available to ensure appropriate branding.
For information on available video capture services , as well as how to get video on your website, please see our Video Capture and Publishing guide.
Copyright & Privacy
Speaker Consent
Templates and Bumpers
Editing/Post-Production
SoM Video Format
Copyright and Privacy Issues
Copyrights
All copyrighted information (text, images, icons, programs, video, audio, etc.) must be used in conformance with applicable copyright and other law. Copied material must be properly attributed. Plagiarism of digital information is subject to the same sanctions as apply to plagiarism in any other media.
If you plan to make your video available for public viewing on your site, you will need to remove or block out all materials in a presentation that violate copyright or HIPAA policies.
Privacy
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) contains standards and rules which govern the treatment of individually identifiable health information. Under no circumstances should health information about a patient—whether being treated at the Stanford University Medical Center or elsewhere —be disclosed without express written consent from the patient or his or her guardian. See the University's online HIPAA resources for more information.
Speaker Consent
You will need to secure written consent from any individuals featured in your video. In most cases, the school's general video release form will suffice. However, whenever personal medical information is disclosed, you will need to have the participant sign the school's HIPAA release
If you want to post your video on Stanford on Itunes, your participants will need to complete an additional consent form, which grants irrevocable consent. For more info, see the iTunes online speaker release form.
Templates and Bumpers
Titlecard Template - 720 x 480
Credit/Date Template - 720 x 480
School of Medicine Logo Bumper
Branded Audio Intro Clip and Outro Clip
Video Editing/Post-Production
Sequence order
Single-file videos should be sequenced as follows to ensure they sit properly on the web page and offer appropriate branding and date information. We recommend that you use cross dissolves (CD) between all transitions.
| TITLECARD | CD | SOM LOGO | FADE-INOUT | MAIN BODY OF VIDEO |
CD | CREDIT/DATE | CD | SOM LOGO |
Titlecard
Drop a screen shot of speaker into the titlecard template. It is important to include “Play Video” with an arrow within the titlecard card so that users see the image on the web page, they know it is a video and are invited to click. Standard font for titlecards: Arial
The titlecard should not run for more than 2 seconds in the sequence. It will already be sitting on the web page for the user to read. If you set the titlecard to play for a couple of seconds, users may be confused by the apparent lack of response when they click "Play" as the video screen won’t appear to change while the titlecard plays.
Bumpers
All videos should have SoM logo bumpers at start and end, and credit and date bumper at end. Each should run 3-4 seconds. Audio intro and outro bumpers are also available for additional School of Medicine branding
Bottom-thirds
White text on a black bar at 70% opacity. Run for 10 seconds. Use "MD" and "PhD" instead of "M.D." and "Ph.D." Faculty position should be in all lower case. Attention to consistency in font size, making sure the name is larger than the job title.
Naming conventions for files
deptname-lastname-dateoftalk-format. For example, a video of a talk by Irv Weissman that took place on August 9, 2007 would be named: devbio-weissman-080907
Copyrighted materials
Block out all copyrighted material for which you do not have permission to broadcast. Do not blacken entire screen but only the problematic images. Otherwise the blacked-out screen may look like a glitch in the video.
Audio
Audio quality can make or break a video. Please be sure your video's audio is sufficiently loud when played on a laptop. Do not test your audio using speakers.
SoM Video Format
IRT supports Flash (.flv) as the format of choice for posting video to your Web site. For more information on using Flash, please see the following guides:
Sample video sizes for display on your website:
520 X 346 I 320x 240 I 235 x 176 I 163 x 91
Note: For information on video formats for Stanford on iTunes, please visit their How To Contribute guide.
Capturing & Publishing Video on Your Site I New Media Services
