News & Opinion - 2021
- – MarketWatch
Want family members to get COVID-19 vaccination? Try Apple’s tactic for selling iPods – and these other psychological approaches
Kevin Schulman: Behavioral economics and consumer research can inform vaccine-promotion efforts
- – Stanford Medicine
5 Questions: Kevin Schulman on encouraging COVID-19 vaccination in a politically polarized country
Will people agree to be vaccinated against the virus that causes the disease? Stanford physician and economist Kevin Schulman suggests marketing tactics to boost compliance.