Career Center

Course

Title:

  Entrepreneurship: Formation of New Ventures (STRAMGT 353)

Date:   Spring Quarter 2008

Information session with Profs Reiss & Chess: Tuesday, March 4th, 12-1PM, Herrin room T195

Instructor(s):   Professors Reiss & Chess

Course details:  

In the spring quarter, the Business School will open its foundational entrepreneurship course to non-GSB graduate students. The course will have two sections, each with a combination of GSB and non-GSB students.

STRAMGT 353 is for students who would like to understand what is involved in starting a new business and pursuing an entrepreneurial career. Topics include: how to identify and evolve a business idea; elements of a viable business model; staffing, financing and managing a new business; managing intellectual property; scaling a business; dealing with failure; gaining sales and distribution traction; and harvesting value. The course is taught primarily by the case method; visitors also will contribute to class discussions.

The classes will be taught from an entrepreneur’s point of view rather than that of a passive investor or employee. The instructors and class examples will emphasize business issues faced by young science and technology companies (e.g., biotech, computer science/software, scientific instruments, and electronic hardware); however, we will also touch on issues faced by consumer product and service companies. Students interested in attending should have an interest in founding a new business at some point in their careers. Students must also be willing to take an active part in class discussions and projects. A prior business background is not essential.

     
Additional information and/or registration:   Seats for non-GSB students are limited and registration information will be available by March 10th, at http://gsbapps.stanford.edu/nongsbreg

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